"When placed in an outstretched hand, this stone symbolizes that something important is about to be shared. This is good news for business, for if we listen, the gifts within the stories will be ours. The premise behind the storytelling stone is that whoever holds the stone, their voice will be heard."
-- BJ McCabe, President, Idein Rise, Inc.
During the conference kickoff for the 12th Annual Innovation Convergence, BJ McCabe treated us to a session on storytelling.
We learned the history and power of storytelling and that our charge is to liberate the stories in our own companies. Stories of ordinary people accomplishing the extraordinary inspire others to dig deep down and find the energy and passion to do the same. 
Using traditional Sufi stories as a creative teaching tool, each of us read and shared our stories with those seated at our table. Some made the stories completely their own and stood in front of the group and shared on a larger scale. As if by magic, whether communicating with 5 or 500, an immediate intimacy forms when we tell stories.
BJ McCabe left us with this: "We live our lives by the stories we tell ourselves and tell others. Change the story and life changes."
What stories are you telling to yourself, your team, and your customers? Look for common themes. Do you need to redefine your organization's culture?
If so, decide your future and change your story. Shape a new vision and begin the transformation through stories.
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