The Rules of Marketing Have Changed

I am thrilled to announce that I am among a group of 25 AuthorTeleseminars Ambassadors working together to ensure that the best and brightest authors and thought leaders in the world receive the largest spotlight possible. This is the first of a series of AT announcements which will give you the first opportunity to find out about upcoming events and calls. Stay tuned!

By now, you probably know that the rules of marketing have changed. And, many strategies (if not most) that used to work will not help you reach customers in 2009. In fact, they may even repel customers and damage your credibility. That's never a good thing ...

The good news, though, is that there's a much better, more effective way to engage with customers and to deliver exactly what they want. It's called content marketing - and it's a remarkable opportunity for you to connect with customers like never before. (Hint: there's much more to it than just writing articles and blog posts.)

On Friday, Jan 23 at 1pm EST, Elizabeth Marshall of AuthorTeleseminars is hosting a content-rich conversation with Joe Pulizzi and Newt Barrett, authors of the book, Get Content. Get Customers. They will discuss the key shifts and steps you must take in order to effectively reach customers and to leverage this powerful way of marketing.

In addition to Joe and Newt, you will also hear from:

-> Chris Brogan, veteran blogger and social media expert
-> Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing

Unlike your average teleseminar, this will be a value-based conversation, full of tips and strategies you can use immediately. So please join us for a unplugged, real-world discussion about how to leverage content marketing to get the results you want.

Go ahead and register for the call, even if you can't make it live. Elizabeth, host of this call and founder of AuthorTeleseminars.com, will send you a recording of the call after it is over.

JOIN US LIVE

Questions? Please email Elizabeth directly, as she's the one hosting this call.

Enjoy the call!

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